Expert Interview Series: Joe Moriarty About How Global File Sharing Changes How we Do Business

by Jaap van Duijvenbode on February 23, 2016

Today's business owners don't keep the traditional hours that they used to. There are always questions to answer, emails to respond to and decisions to be made.

Wouldn't you agree?

In light of this lifestyle's fast pace, it's important to get the pertinent information when it's needed rather than wasting time waiting or performing unnecessary tasks.

Talon believes that, as business owners, efficiency matters. Therefore, global file sharing matters.

During a recent interview with Joe Moriarty, CEO of Content Raven, Joe discussed the ways that global file sharing changes how modern businesses do business.

How does global file sharing change the way that we do business?

Nearly all business is global and mobile these days. We all need anytime, anywhere access to information and global content sharing helps with that. Regardless of file type or device, content creators and consumers can access the information they need, when they need it. It makes those end users more productive and efficient. Importantly, the types of files have changed significantly in the past five years, so Content Raven's solution supports our customer's need to securely deliver documents, videos and rich media files.

What are some benefits of global file sharing in your business?

File sharing is a key to corporate content engagement for our customers. With our APIs, they are able to connect major global file sharing solutions with their current business practices, and extend the value of global file sharing beyond storage. In fact, some of our largest customers have been able to turn corporate training - a content-heavy department - into a profit center by lowering the cost to distribute (bye, bye printed pages) and trackable engagement that allows them to charge for usage.

What additional global file sharing needs have you seen?

1. Security of Content: Digital watermarking and the ability to set share, print, download and edit permissions help limit intellectual property loss. In addition, clients can rescind access to a document at any time.

2. Tracking of content usage and value: In-depth analytics means sales people, trainers and other content creators can evaluate how a user interacts with the content - when they open it, who they share it with, and what pages or video segments they view.

3. Version management: With Content Raven clients can update a file with the click of a button and automatically update the version wherever it resides. This ensures global, extended teams, students and customers always have the latest and most up-to-date information at their fingertips.

Are there any challenges that have yet to be overcome where this technology is concerned? What improvements are on their way?

One of the challenges our customers face with global file sharing is the effort to safely distribute content to internal and external audiences. Another challenge is that once a document is shared, especially via email, the content owner gives up a measure of control.

With Content Raven, the content owner sets access parameters, defining who can edit, share, download and print, inside or outside the corporate firewall. With that level of control by the sender, the challenges of more general file sharing solutions get solved in very tangible ways.

Follow Joe Moriarty on Twitter.

Learn what Talon can do for you by reading our customer success stories.

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