What is Uberification and How Does It Relate to Cloud File Sharing?

by Jaap van Duijvenbode on September 23, 2016

In 2008, a couple of guys started wondering what in the world to do about the frustrating taxi cab problems in San Francisco. For a city known for being on the forefront of nearly every trend -- it was getting stuck in a rut due to slow, inefficient, and sometimes non-existent taxi cab service. By 2009, the guys had a working prototype of what would become the Uber app. The first testing occurred in January 2010 in New York City. Full rollout in San Francisco went down the following July, and no one ever looked back.

Uber Didn't Just Upend Transportation


Uber's developers were just trying to get home easier after a fun night in San Francisco's world-class restaurants and bars. They ended up revolutionizing the way people travel, handle their finances, and do business.

What seemed to be a revolution in the transportation industry ended up being a complete renovation of the world's concept of a business model and how the economy works. While the guys who developed the Uber app really just wanted to be able to get a dependable ride home after an exhausting day at work (or night in the clubs), what they actually developed was an entirely new way of acquiring goods and services. Uber's trickle-down effect has changed everything from cloud file sharing to software acquisition to how companies employ workers.

Defining & Explaining Uberization

The phenomenon is called Uberization simply refers to how other goods and services are being changed according to the Uber way. For instance, SaaS is gaining tremendous popularity, allowing businesses to acquire the software they need to do business much faster, cheaper, and easier than via the old on-premises installation and implementation methods. Not only do they get software cheaper and quicker, they also don't have to worry about software vendors darkening their doors with an audit notice in hand.

How Uberization Affects Cloud File Sharing


With cloud file sharing, businesses can truly embrace the digital revolution, empowering remote and mobile workers in a way that was not possible before.

This Uberization is increasing demand for cloud-based storage, as well, which in turn drives the need for better cloud file sharing solutions. Just like city dwellers can now get fast and convenient access to inexpensive transportation, businesses can get fast, convenient, and incredibly affordable access to cloud-based data storage. The advantage of this cloud-based storage is that it's far less expensive, much faster and easier to install, and can be budgeted monthly, like a utility bill, instead of as an enormous capital expense.

Cloud-based storage also solves problems like document version management. No longer are there umpteen versions of the same document floating about the organization -- with no way to tell which is the latest or the most accurate. Now the documents are stored securely in the cloud, and users can access only what they need, only when they need it, via a cloud file sharing solution.

Across all industries, businesses are shifting away from high-priced storage and ownership of the hardware, and moving toward lower-cost data storage solutions. For businesses that still want to keep their highest-value data close at hand, there are hybrid solutions so that companies can leverage both low-cost public cloud solutions and highly secure on-premises storage. Either way, cloud file sharing can be enabled to limit access to sensitive information, while still allowing for uncomplicated communication and collaboration across the enterprise.

Want to learn more about how the Uberization of data storage and low-cost, easy-access cloud file sharing can benefit your organizaiton? Download the Talon FAST™ solution overview today.

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